{"id":3969,"date":"2026-10-04T22:36:29","date_gmt":"2026-10-04T14:36:29","guid":{"rendered":"https:\/\/www.oevie.com\/?p=3969"},"modified":"2026-10-05T01:45:59","modified_gmt":"2026-10-04T17:45:59","slug":"the-traditional-chinese-culture-of-the-god-of-wealth","status":"publish","type":"post","link":"https:\/\/www.oevie.com\/?p=3969","title":{"rendered":"The Traditional Chinese Culture of the God of Wealth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3969\" class=\"elementor elementor-3969\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60941977 e-flex e-con-boxed e-con e-parent\" data-id=\"60941977\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd73d3f elementor-widget elementor-widget-image\" data-id=\"dd73d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/4-1-1024x427.png\" class=\"attachment-large size-large wp-image-3976\" alt=\"\" srcset=\"https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/4-1-1024x427.png 1024w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/4-1-300x125.png 300w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/4-1-768x320.png 768w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/4-1-600x250.png 600w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/4-1-64x27.png 64w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/4-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Folk traditional portrait of the God of Wealth<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c34d2 elementor-widget elementor-widget-text-editor\" data-id=\"d0c34d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In traditional Chinese folk culture, the God of Wealth is an auspicious deity widely revered among ordinary people. For thousands of years, folk worship of the God of Wealth is not merely a pursuit of money. More importantly, it embodies people\u2019s sincere wishes for stable lives and prosperous families. Rooted in agrarian civilisation, the God\u2011of\u2011Wealth culture combines Taoist beliefs, folk legends and festival customs, forming an indispensable part of Chinese folklore. During Spring Festival, families paste portraits of the God of Wealth, and rituals to welcome and honour the deity have been passed down generation after generation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca3755 elementor-widget elementor-widget-heading\" data-id=\"eca3755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Civil and Martial Gods of Wealth: Two Major Traditions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-877cfec e-flex e-con-boxed e-con e-parent\" data-id=\"877cfec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9edd38d e-con-full e-flex e-con e-child\" data-id=\"9edd38d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f4b6a elementor-widget elementor-widget-image\" data-id=\"47f4b6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"491\" height=\"800\" src=\"https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/2-2.png\" class=\"attachment-full size-full wp-image-3978\" alt=\"\" srcset=\"https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/2-2.png 491w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/2-2-184x300.png 184w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/2-2-64x104.png 64w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image of Civil God of Wealth Bi Gan<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7311308 e-flex e-con-boxed e-con e-child\" data-id=\"7311308\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d60b8 elementor-widget elementor-widget-text-editor\" data-id=\"21d60b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Folk Gods of Wealth fall into two categories: <strong data-inspector-id=\"html:aa147d8f:39\">Civil God of Wealth<\/strong> and <strong data-inspector-id=\"html:aa147d8f:40\">Martial God of Wealth<\/strong>. The Civil God of Wealth appears as a gentle scholar\u2011official, usually holding jade ruyi ornaments or gold ingots. The most well\u2011known civil figures are Bi Gan and Fan Li. According to legend, Bi Gan was loyal, upright and impartial. He is honoured as Civil God of Wealth, symbolising fair business practices and righteous wealth creation. Fan Li was a brilliant merchant who accumulated and distributed great fortunes many times. Known as the Sage of Commerce, he is also venerated as a Civil God of Wealth. Civil Gods of Wealth are widely worshipped at home, symbolising household prosperity and lasting blessings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bee78d e-flex e-con-boxed e-con e-parent\" data-id=\"6bee78d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb4e194 e-con-full e-flex e-con e-child\" data-id=\"bb4e194\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df13295 elementor-widget elementor-widget-image\" data-id=\"df13295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"663\" src=\"https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/5-6.jpg\" class=\"attachment-full size-full wp-image-3979\" alt=\"\" srcset=\"https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/5-6.jpg 500w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/5-6-226x300.jpg 226w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/5-6-64x85.jpg 64w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image of Civil God of Wealth Bi Gan<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c105d19 e-flex e-con-boxed e-con e-child\" data-id=\"c105d19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afdc704 elementor-widget elementor-widget-text-editor\" data-id=\"afdc704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">The main Martial Gods of Wealth are Zhao Gongming and Guan Yu (Lord Guan). They appear mighty and upright. Zhao Gongming is the orthodox Taoist God of Wealth in charge of treasures across the world. Guan Yu is celebrated for loyalty and integrity. Merchants admire his moral character; many shops and businesses enshrine him, hoping to run honest businesses and gain steady income. Martial Gods of Wealth are commonly worshipped in stores for wealth attraction as well as safety and spiritual protection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9ae69c e-flex e-con-boxed e-con e-parent\" data-id=\"b9ae69c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1198f7a elementor-widget elementor-widget-heading\" data-id=\"1198f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Folk Customs to Welcome the God of Wealth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db3e78d elementor-widget elementor-widget-text-editor\" data-id=\"db3e78d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fifth day of the first lunar month is the traditional day for \u201cWelcoming the God of Wealth\u201d. On this day, people open doors and windows and set off firecrackers to invite fortune into their households. In many regions, offerings of fruits, pastries and incense are arranged to show reverence. At its heart, this custom does not mean wishing for unearned riches. Ancient Chinese believed wealth comes from hard work and integrity. Worship of the God of Wealth represents values of diligence, fairness and trustworthiness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16e6042 e-flex e-con-boxed e-con e-parent\" data-id=\"16e6042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-208a119 elementor-widget elementor-widget-image\" data-id=\"208a119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/6-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-3982\" alt=\"\" srcset=\"https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/6-1-1024x576.jpg 1024w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/6-1-300x169.jpg 300w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/6-1-768x432.jpg 768w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/6-1-600x338.jpg 600w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/6-1-64x36.jpg 64w, https:\/\/www.oevie.com\/wp-content\/uploads\/2026\/10\/6-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Folk scene of welcoming the God of Wealth on the fifth day of first lunar month<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8701024 e-flex e-con-boxed e-con e-parent\" data-id=\"8701024\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a675149 elementor-widget elementor-widget-heading\" data-id=\"a675149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modern Significance of God\u2011of\u2011Wealth Culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60cc70 elementor-widget elementor-widget-text-editor\" data-id=\"c60cc70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, the culture of the God of Wealth remains alive in daily life. God\u2011of\u2011Wealth motifs appear in New\u2011Year paintings, ornaments and cultural\u2011creative products. Modern people view this tradition not as superstition. It carries simple Chinese hopes: successful careers and secure living for families. It reminds us that wealth comes from hard\u2011working efforts and honest dealings; morality should go hand\u2011in\u2011hand with prosperity. The traditional culture of the God of Wealth is a lively heritage of Chinese folk customs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Folk traditional portrait of the God of Wealth In traditional Chinese folk culture, the God of Wealth is an auspicious deity widely revered among ordinary people. For thousands of years, folk worship of the God of Wealth is not merely a pursuit of money. More importantly, it embodies people\u2019s sincere wishes for stable lives and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[66],"tags":[65],"class_list":["post-3969","post","type-post","status-publish","format-standard","hentry","category-mythological-figures","tag-mythological-figures"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/www.oevie.com\/index.php?rest_route=\/wp\/v2\/posts\/3969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oevie.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oevie.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oevie.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oevie.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3969"}],"version-history":[{"count":5,"href":"https:\/\/www.oevie.com\/index.php?rest_route=\/wp\/v2\/posts\/3969\/revisions"}],"predecessor-version":[{"id":3998,"href":"https:\/\/www.oevie.com\/index.php?rest_route=\/wp\/v2\/posts\/3969\/revisions\/3998"}],"wp:attachment":[{"href":"https:\/\/www.oevie.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oevie.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oevie.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}